Bulgarian

Familia chain of convenience stores

Familia chain of convenience stores

Until recently – the fastest growing food chain in Bulgaria.

The two year PR programme for Familia included corporate communications, employee communications, community and annalist relations (households living in the neighbourhoods of the stores, schools and kindergartens, mayors of municipalities, etc.), cause-related marketing and national business and women’s media relations.

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„I would like to thank Verislava for her cooperation over the years – for the information she has always submitted right on time and the contacts she has made for me, for her insight into the needs of the media and their focus areas. I am impressed at the way she and her team at Veritas PR approach with the media and break the traditional mould of that type of communication. I am convinced that this out-of-the-box approach will survive in the future too.”

Roumyana Rousseva
Business Week