Bulgarian

Chitalishta Development Foundation

Chitalishta Development Foundation /
Delegation of the European Commission to Bulgaria/

Chitalishta is a NGO that ”inherited” a project backed by the Ministry of Culture, United Nations Development Programme, USAID and the Netherlands Embassy. Veritas PR was a partner to Chitalishta under an EC Delegation project for celebrating Europe Days in Bulgaria.

The PR campaign included community relations and third party endorsers (youth organisations, embassies, EU integration analysts, NGOs and government) and communications with the national and regional media.

For the first time in Europe embassies of EU member countries had an Open Door Day. A photo-exhibition about the history of Bulgaria and the EU was staged in a couple of days. Thanks to the PR standards for quality, control and evaluation, the over 130 events in all 28 municipalities went without a hitch.

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„I would like to thank Verislava for her cooperation over the years – for the information she has always submitted right on time and the contacts she has made for me, for her insight into the needs of the media and their focus areas. I am impressed at the way she and her team at Veritas PR approach with the media and break the traditional mould of that type of communication. I am convinced that this out-of-the-box approach will survive in the future too.”

Roumyana Rousseva
Business Week