RALUX is the Bulgarian brand for energy saving light (CFL and LED lamps). It has been in Bulgaria for nearly 20 years now; the company also operates in Germany, Romania, and Ukraine.

Veritas PR has developed and implemented an encompassing communications strategy, including CSR and champions programmes for REALUX. We have designed and implemented energy saving awareness campaigns as well a CSR campaign with the National Library, which have enjoyed an excellent public response. We have also identified good networking opportunities for the company’s speakers, couched them individually, and helped them in achieving their internal communications goals.


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„I would like to thank Verislava for her cooperation over the years – for the information she has always submitted right on time and the contacts she has made for me, for her insight into the needs of the media and their focus areas. I am impressed at the way she and her team at Veritas PR approach with the media and break the traditional mould of that type of communication. I am convinced that this out-of-the-box approach will survive in the future too.”

Roumyana Rousseva
Business Week