- Business Week
A 5-year old child once asked us what we did for a living.
We paused for a moment and started to think about the stories or “the contents” we create each day, for each new project, for various people, products, services and organisations.
First we thought about the most important “contents” like the marketing strategies and the surveys. Then we thought about the daily newsletters, the invitations, the speeches, thepressreleases, the texts for a web site or a blog, the articles, the interviews, the offers, the posts in social media and in the wikipedia, the scenarios for videos and the composition of a picture that is worth thousand words.
„We are storytellers“ – the answer was spontaneous but the more we think about it, the more we believe it is the most accurate one.
A good story will always be in dire need.
It is easy to adapt it in different languages.
And not that easy – to invent it.
„I would like to thank Verislava for her cooperation over the years – for the information she has always submitted right on time and the contacts she has made for me, for her insight into the needs of the media and their focus areas. I am impressed at the way she and her team at Veritas PR approach with the media and break the traditional mould of that type of communication. I am convinced that this out-of-the-box approach will survive in the future too.”