Concours Mondial de Bruxelles (CMB)
CMB is the only wine travelling competition in the world and the only one to perform quality checks on the awarded wines.
Organized for the first time in Belgium over 25 years ago, it is now among the top 3 wine contests in the world.
Having contributed to the building of the awareness about it in Bulgaria, where it was hosted in 2016, we became the international PR agency of the Concours. We are now in charge of the PR strategy and the international media relations. We conduct international awareness surveys, develop stories on industry trends for international wine writers, tasters and producers. A recent challenge? To conceptualize and issue in English a daily newspaper in Beijing, China!