Bulgarian

United_Milk_Company

United Milk Company

United Milk Company (UMC) is the dairy market leader in Bulgaria. It is part of the food conglomerate Vivartia.

We work on two “fronts” for UMC. On the one hand, we take care of the company’s issues and audit management, risk identification and tackling, and external corporate communications. Our end-to-end approach combines business insight and efficiency. On the other hand, we take care of the positive PR of some of UMC’s flagship products. We have been in charge of the PR of the tying-up of the company’s brand Vereia to the prevention of osteoporosis. And at the helm of the positive PR campaign Vereia for More Health Families which involves innovative media and community relations, and 3rd party endorsement. The sustaining of a good image of a “love-mark” is as challenging as the building of a new image from square one.

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„I would like to thank Verislava for her cooperation over the years – for the information she has always submitted right on time and the contacts she has made for me, for her insight into the needs of the media and their focus areas. I am impressed at the way she and her team at Veritas PR approach with the media and break the traditional mould of that type of communication. I am convinced that this out-of-the-box approach will survive in the future too.”

Roumyana Rousseva
Business Week