United Milk Company
United Milk Company (UMC) is the dairy market leader in Bulgaria. It is part of the food conglomerate Vivartia.
We work on two “fronts” for UMC. On the one hand, we take care of the company’s issues and audit management, risk identification and tackling, and external corporate communications. Our end-to-end approach combines business insight and efficiency. On the other hand, we take care of the positive PR of some of UMC’s flagship products. We have been in charge of the PR of the tying-up of the company’s brand Vereia to the prevention of osteoporosis. And at the helm of the positive PR campaign Vereia for More Health Families which involves innovative media and community relations, and 3rd party endorsement. The sustaining of a good image of a “love-mark” is as challenging as the building of a new image from square one.